Hiring Atheists
Back in December I read an interesting book called “Jim and Casper Go to Church”, written by a pastor named Jim Henderson. (No relation to yours truly.) In the book, Jim hires Matt Casper, a self-described atheist, to visit various churches together. After each visit, Jim would simply ask Matt his opinion. They attended large, medium and small churches with lots of varieties in between. I found the book and their dialogue fascinating.
Even more fascinating is that Jim has started a company called Church Rater. Through Church Rater, Jim’s team hires outsiders to visit your church and give you specific feedback on their visit. They characterize outsiders as non-Christians, unbelievers, agnostics and atheists.
At Buckhead Church, this is right up our alley. We are trying to learn how to engage those who are far from God and this seems like a great learning opportunity. So, I emailed Jim and asked if he could help. We set up a phone call and, long story short, Church Rater has arranged for an upcoming visit to Buckhead Church from a few of their friends.
When I asked Jim how he found church outsiders in Atlanta since he lives in Seattle, he said, “Oh that’s simple. Craigslist.”
What a country.
Last week, Jim’s team and I agreed on which Sunday they will visit Buckhead. Of course, I’m sworn to secrecy, even if the staff has already tried to bribe me a few times. And while I am very intrigued about their future visit and feedback, the truth is that this happens every Sunday. Likewise, it happens for every business. People are rating your efforts every day. It’s easy to shy away and ignore potential difficult feedback, but you ignore this at your own peril. You hide from the opportunity to take another step toward your potential, and that’s very dangerous.
I love Buckhead Church, but I can’t let my passion for this place blind me from our shortcomings. For sure, we have plenty of shortcomings but the longer I work here the more difficult they are to see. One of the ways I have learned to make these shortcomings more visible is to invite and listen to feedback, especially from guests and first-timers. And while this can be potentially discouraging, we have to remind ourselves that our goal is not perfection. Perfection is unattainable in any organization. The goal is growth and continual improvement. And sometimes, growth is painful. But the slow, quiet death of an organization, a church or a business, is far more painful. And many times avoidable.
So, yes, we’ve hired atheists, agnostics and unbelievers. And it should be an interesting Sunday when they arrive at Buckhead on Sunday, ……
(You didn’t think I would actually tell you the date, did you? :) )
Jeff
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feb 23, 2010by Buckhead Church






February 23, 2010 at 11:32 am
I did this for a friend a few times; he was doing some “church consulting” work (his “day job” is as a pastor at a small church). It was interesting to visit different churches and see how they reacted to the new guy who may not have fit into their customary demographic. Hope y’all get some good insight from this. I’ll start being friendlier to the folks sitting around me at 9am, just in case.
February 23, 2010 at 11:41 am
Awesome! I can’t wait to hear how it goes. And I think I’m going to definitely pick up that book.
February 23, 2010 at 11:53 am
What a great idea – i know you are not going to tell us when…but I do hope you share with us their feedback – even us non-staff members definitely could use a little push as to how we can make our “row mates” experience better, even in the short time pre/post sermon – and in our interactions with the unchurched out on the street (and in our small groups).
I do have to give my own feedback. My best friend for over 20 years now is an agnostic/athiest (depending on the day) – she has handled my conversion pretty well and has always been respectful. She lives in NYC and so we don’t see each other but once or twice a year. I got married last year and she came down numerous times for different pre-wedding/wedding events, therefore got to spend time with our “community” – she loved it – she went to church with us a few times – she loved it (despite the “God talk” as she puts it) – she’s talked in the past year since then how she longs for that type of community (and has gone out to try and find it in all the wrong places) – i got a good recommendation of a church where she lives & told her she could get involved without being a Christian (she’s not taken me up on it yet). Though she said that if she lived in Atlanta she would probably do it. 8-)
All this to say…keep up the good work – Heather is not open to Christianity…yet…but the example that the NPCC/Buckhead model has shown her has brought her leaps & bounds closer to the truth.
Thank You for all you do & your commitment to the unchurched – you have made the difference in my life…my husbands life, and countless women/men in our singles small groups and now we get to witness life change in our married small group.
Nannette
February 23, 2010 at 11:54 am
This post hit me right between the eyes. Not because of the particular visit to the church, which I think is absolutely awesome. I am excited about the visit and have no doubt that as a church we will be both blessed and challenged to do better with the findings. What this post also reminded me is how important it is for me to be as fearless and transparent as BHC is positioning itself to be. I have no problem with anyone coming to visit my church because I know how amazing it is and how it reflects Jesus, but…can I say the same to an invite for someone to follow me all day long?? Wow, how convicting. That is the life I pursuit: being transparent enough to let only Christ’s light shine through.
Jeff, thanks for the reminder.
Off to grab some holy windex to clean up all my blurred spots :)
February 23, 2010 at 1:31 pm
Jeff:
I expect nothing less.
peace | dewde
February 23, 2010 at 2:15 pm
Shouldn’t every Sunday be treated as if you’re being watched by outsiders? Because you are.
February 24, 2010 at 3:56 am
I jumped over here from photographer Zack Arias’s site.
I took interest in the “Hiring Atheists” post because I am one and have found a spiritual home in the Unitarian Church – Unitarian Universalist Church of Arlington VA. (which is also a spiritual refuge for lapsed catholics, protestants and jews, as well as for buddhists, agnostics and atheists). Which is to say we certainly share your christian heritage, descending as we do from the congregationalist churches of New England, but have taken a different tack on the centrality of Jesus Christ to building a beloved community.
i just thought I’d mention, apropos of the context, that it strikes me, as an atheist, that justice, grace and truth and beauty are divinely accessible by all, and that your church might consider how grotesque the singular and exclusive equation of Jesus (certainly a great teacher) with divinity, or god, (or any extraterrestrial power) is.
I only say this because it is clearly your intent that we atheists need saving or something. (More correctly of course, is the fact that the corporation of American Christianity itself that needs saving.)
To honestly serve humanity, (and American morality more particularly) I believe modern Christianity needs to bring itself more in line with all the forms of grace and love and truth that are available to us; and must set aside the vengeful metaphysics and opportunistic morality of the Christian tradition (for this is the reason we are atheists) and the directive that only through the acceptance of jesus as redeemer, may we be “saved.”
How can you not see how odd this language is, and it’s consciousness, with it’s persistent emphases on bizarrely narrow definitions of redemption and resurrection of souls? It is all so anachronistic and oblivious to it’s incongruence with the fundamental norms of a liberal society built on reason and empiricism.
Truth, Grace, Love and Beauty are everywhere around us, if only we have the eyes to see it. I do not need Jesus alone, nor the promise of Christian “salvation” to know this, and to walk courageously bearing love and respect, and the consciousness of the interconnection between all living things forward into the beloved community … I do not need the threat of eternal damnation to vouchsafe my morality, nor my eternal reward.
When will Christianity ever grow up?
I hope my remarks are somehow helpful to your thoughts on church marketing. My bottom line is who can abide a spiritual institution that insists on promulgating the same falsehoods and fairy tails that have led this “Christian” nation to the existential and political straits that it now finds itself in?
“hiring atheists?” you know? …. I’m just sayin’ …
February 24, 2010 at 2:42 pm
Are you planning on posting results?
February 24, 2010 at 4:08 pm
Here’s a differing viewpoint on Church Rater.
http://manofdepravity.com/2010/02/24/churchrater-bad-idea/
February 24, 2010 at 6:27 pm
@Todd,
Thanks for your post. Let me first say that I am not on staff at BHC, but I am an attender. As a matter of fact, I am the husband that Nannette mentioned in her post above.
You give us all much to think about, and I’ll grant you that Christianity has a history of alienating people. What I do think is so great about modern Christianity is the concept of “love the sinner, hate the sin”. We’re all sinners but the things we do wrong shouldn’t define our relationships with one another. The thing is, Todd, is that we don’t hold ourselves up as salvation not necessary for us but necessary for you. We all need to be saved. That’s exactly why we became Christians. For myself, I prefer the narrow path. Options can be dangerous and they usually get us all into trouble.
Thanks again for your post. I appreciate that you took the time to share your thoughts.
Take care!
February 25, 2010 at 7:31 am
Michael – thanks! :-)
February 25, 2010 at 7:32 am
Thanks Johanna. I’ll let you know what we learn.
February 25, 2010 at 7:34 am
Nannette – thanks for the encouragement. You’re having a huge influence on Heather, more than I bet you know.
Jeff
February 25, 2010 at 7:34 am
Andrea – great comment. Thanks.
February 25, 2010 at 7:34 am
Dewde – it’s time I bought you lunch again, anyway.
February 25, 2010 at 7:40 am
Todd – I agree. The term atheist can be viewed as harsh and provocative. I don’t like labels much either. However, in the book, Matt Casper basically says, “Hey, that’s where I am. Let’s talk.” The labels don’t divide in the book as much as it would seem. Strangely enough, it creates common ground to have open dialogue.
February 27, 2010 at 1:42 am
I think this is a great idea. I would probably hire this organization also if I were a pastor. But I would take their advice lightly, because of 2 Timothy 4:3. I feel that if we teach the whole word of God, and rely upon the Holy Spirit, instead of relying upon ourselves. People will always have a fulfilling time at church because the whole point of church is to be filled with the Spirit and to be taught the word of God.
March 2, 2010 at 3:34 am
Paul, I respectfully ask if humanity can afford the “narrow path.” You say, “Options can be dangerous and they usually get us all into trouble.”
I say, the only option we have is to pay close attention with that which divine providence has endowed us.
What if Galileo, Copernicus, Martin Luther, Darwin, Lincoln, Gandhi, Martin Luther King had said,
“Options can be dangerous and they usually get us all into trouble.” ?
Options also set us free, Paul.
Jesus spoke for the disenfranchised against hypocrisy and injustice of the power elites of his day.
He taught us truth and that we must always hold to truth even should it bear us into the unknown – because our faith in goodness alloyed with the stubborn search for truth and the denial of fraud and injustice was the only path to human redemption.
This is the truth that I believe modern Christianity has quite lost track of.
Jeff, I have no problem with the term atheist. It means literally what it means. My point is one of evangelical/marketing emphasis; and it is this notion of atheist as the ultimate outsider, as the standard limit of conversion that I find to be not merely anachronistic, but which fully renders the character of a church which is more interested in conversion/growth, than in practicing love – a practice which is made explicit in the directive to “Love thy neighbor as thyself.” Here is an explication of Christ’s word to the pharisees: http://www.allaboutgod.com/Love-Thy-Neighbor.htm
The problem is when the Christian church does not love and respect it’s neighbors; when it deems its neighbors as lost heathens — objects that are only in the world to fulfill evangelical Christian objectives; when they are granted no subjectivity or identity of their own.
This demonstrates the very institutional corruption that Jesus the reformer was pointing out in the Jewish tradition of his time.
So to be a real Christian you need only love, seek truth, and believe in the redemption of the forgiveness that we our all endowed to enact upon the earth.
You see, to be required to make an oath that you accept Christ (and the trinity as god and the only god, and the only path to eternal salvation) is tantamount to idolatry, when what the is in fact the “spirit of the lord” is to love, to seek truth, to recognize and praise the divine in all living things, and to forgive. We do not need exclusive social clubs to do this.
I am grateful for both your respectful replies and to be able to have this gracious conversation with you.
March 2, 2010 at 4:01 am
Having looked at Jay’s link regarding Church Rater, all I can say is, “What else need be said?”
The overwhelming observation is that such metrics support the point that churches are treated (or treat themselves) as profit driven corporations whose prime objective is market share, possibly at the expense of being prayerful sanctuaries.
I don’t think Jesus would care about market share.
Nevertheless, we all use these instruments and terms of business to try to get an objective handle on “how we’re doing.” And that is the cross contemporary religion has to bear – because no one really believes that they need the membership in the church to ensure their salvation. So all church’s – except those preaching to the most vulnerable – lose money.
June 29, 2010 at 12:47 pm
[...] Jim Henderson (no relation) is the author of Jim and Casper go to church: Frank conversations about Faith, Churches and Well-meaning Christians. He also founded Church Raters, which pays non-believers to attend and rate churches. http://blog.buckheadchurch.org/2010/02/23/hiring-atheists/ [...]
August 9, 2010 at 9:02 am
[...] provide a detailed assessment of the encounter. Jeff Henderson and the folks at Buckhead Church hired Atheists to fill this role back in February. I can’t say that it is a one-size-fits-all tool, but it [...]
August 19, 2010 at 3:54 pm
[...] some churches hire “secret shoppers” to come in secretly evaluate their church? Buckhead Church (story here) in Atlanta (among others) hired (through Craigslist) a bunch of nominally non-church goers (maybe [...]
September 12, 2010 at 3:10 am
[...] Jim Henderson is the author of Jim and Casper go to church: Frank conversations about Faith, Churches and Well-meaning Christians. He also founded Church Raters, which pays non-believers to attend and rate churches. http://blog.buckheadchurch.org/2010/02/23/hiring-atheists/ [...]
December 12, 2010 at 12:07 pm
That books sounds very interesting. I also didn’t think of the concept of having churches evaluated by people from the mainstream. You’re right, you can’t win over everybody in business, but you don’t want to anyway.